The last couple of years has witnessed some disruptive changes in the media field. Online availability of movies, TV series, video on demand, neat ideas like slingbox. The production houses are also loosing up a bit and becoming more consumer friendly. Now that proven business models (like iTunes) exist, i guess it makes more sense to join in and rake in moolah rather than sit out and get left behind.
And it is getting better with some production houses and distribution companies (mostly independent ones, not mainstream) deciding on releasing movies simultaneously in theatre, DVD and cable (maybe with a 24 hour delay).
Surely, the mainstream folks would take time to move into this mode....but i think this is how it should eventually be. People do go to theatres to watch movies even if they could do it sitting at home in front of a good home theatre. Atleast i would (ofcourse i would since i dont have a home theatre....no DVD player also... just a small TV box). Watching a movie in a good theatre is a different experience altogether... the big screen and great sound effects and the people around.
Watching a movie in a theatre is like....watching a movie in a theatre.
Maybe if the theatre owners feel that they would lose business because of this, they could do great number of things to improve the quality and draw the crowds back into the hall. Like digital screening, superior sound effects, comfortable seatings ....make it a wholesome place with resturants, shops etc. All of them may not be able to adapt to changing times... but this is how things in general improve.... the mediocre players will have to learn to move on or adapt.
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